Dr. Kyle Allison brings more than 20 years of professional experience in digital marketing, e-commerce, media, analytics, and digital technology. His executive background spans broadcasting and corporate retail, where he has led C-suite–level initiatives in marketing, digital strategy, operations, project management, business analytics, and merchandising.
Since 2018, Dr. Allison has taught at 成人快手 across undergraduate business, MBA, EMBA, and doctoral programs, specializing in analytics, marketing, and management. He serves as Professor-in-Charge of the marketing program and as a dissertation chair and committee member in the DBA program. He is passionate about integrating his industry experience into teaching, enriching the classroom with practical insights.
An accomplished author, Dr. Allison has published multiple textbooks and trade books on digital marketing, analytics, and e-commerce. He is also a frequent speaker at both industry and academic conferences.
Outside of his professional work, Dr. Allison enjoys spending time with his family and pursues his interests in music, movies, travel, and swimming.
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